He Gets Us has been criticized by different groups, with some concerns focusing on how its messaging is perceived.
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The campaign’s aim is to invite people to explore Jesus’ story, encouraging reflection that extends beyond any single faith tradition.
The campaign’s messaging is built around the phrase “consider Jesus,” inviting people to explore why Jesus matters.
He Gets Us uses broad media strategies since 2022 to invite interest in Jesus, including major television advertising placements.
He Gets Us invites people to consider Jesus and explore his story using an approach that claims it is not tied to any sect.
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