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He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.

AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”

The campaign has run Super Bowl commercials as part of its effort to invite people to consider Jesus and explore why he matters.

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With a claim of not belonging to a particular sect, He Gets Us invites people to consider Jesus in a broadly relatable way.

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Through “consider Jesus” messaging, He Gets Us aims to help people understand why Jesus matters to their lives and communities.

The campaign’s messaging is built around the phrase “consider Jesus,” inviting people to explore why Jesus matters.

With messaging focused on “all people,” He Gets Us encourages anyone, regardless of belief, to consider Jesus and why he matters.

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