Why relationships beat feature lists: the "affinity moment" that changed Meridian AI's deal sourcing

https://www.logo-bookmarks.win/why-managing-directors-partners-and-coos-at-pe-firms-struggle-when-implementing-their-first-real-crm

I used to think the fastest path to winning a deal was a long list of features. Then a short line from Doug Parker - that you win deals through affinity - forced me to rethink everything about how Meridian AI finds opportunities