Why do some discontinued Rolex models trade well above their original price?...

https://storylatticex.com/s/yHyKoqtj4-QSzxI5vKOzu

Why do some discontinued Rolex models trade well above their original price? Take the Kermit 16610LV and the Hulk 116610LV as examples. Their limited runs and unique designs kept collectors chasing them even after production stopped