Why are we hooked on the unpredictable? Platforms use structured uncertainty to...

https://www.save-bookmarks.win/why-are-we-hooked-on-the-unknown-structured-uncertainty-drives-the-attention

Why are we hooked on the unpredictable? Platforms use structured uncertainty to capture our time. By tapping into immediate feedback loops, they exploit our craving for reward. It is a core shift in the attention economy that changes how we use our focus.