When Cotton Lost the Match: How Pocket Placement and Fabric Choice Transformed a Sportswear Startup

https://kameronajrl752.overblog.fr/2026/01/7-practical-gear-rules-footballers-learned-from-player-drops-pocket-tests-and-price-tags.html

How a small British sportswear brand bet on cotton and learned the hard way In 2022 PlayForge, a London-based startup, launched a line of training shorts aimed at grassroots coaches and amateur players. Seed funding totalled £250,000