Traditional search traffic faces a new hurdle with the rise of answer engines....

https://oscar-wiki.win/index.php/Email_Marketing_ROI_Case_Study:_Cracking_the_711%25_Code_in_the_Age_of_Generative_AI

Traditional search traffic faces a new hurdle with the rise of answer engines. Users now get their information directly from results, which creates a massive wave of zero-click traffic