That Moment Changed Everything: Why Short-Form Video Moved from 'Nice-to-Have' to Business-Critical for B2B in Australia

https://www.pawn-bookmarks.win/how-one-off-promotional-videos-become-high-value-operational-assets-in-australian-businesses

When a mid-sized Australian software company posted a 30-second demo on Instagram Reels and watched their product-qualified lead rate double in a week, a few marketing managers shook their heads and said, "lucky timing