Scaling into Europe is a headache when your site starts cannibalizing itself....

https://reidxjwd246.cavandoragh.org/hreflang-for-uk-vs-ireland-english-mastering-cross-border-seo

Scaling into Europe is a headache when your site starts cannibalizing itself. We’ve all seen the traffic cliff after a messy migration or a rogue hreflang conflict that wipes out your organic visibility