Raising prices can boost revenue but sometimes causes fewer sign-ups. In one...

https://delta-wiki.win/index.php/What_Is_the_Difference_Between_Conversion_Rate_Drop_and_Demand_Drop%3F

Raising prices can boost revenue but sometimes causes fewer sign-ups. In one case, a SaaS company saw a 31% drop in conversions but gained a 22% increase in revenue