Personalization is no longer a perk—it’s how digital experiences work today....

https://www.primary-bookmarks.win/personalization-is-no-longer-a-perk-it-s-expected-from-streaming-services-that

Personalization is no longer a perk—it’s how digital experiences work today. From streaming services suggesting shows you’ll actually enjoy, to fitness apps tailoring workouts to your goals, it shapes what you see and do