Most SEO agencies hit a ceiling because retainers keep margins stuck around 30...

https://blogfreely.net/murciajpvo/customer-acquisition-costs-why-saas-math-breaks-your-agency-model

Most SEO agencies hit a ceiling because retainers keep margins stuck around 30 percent. Treat your agency like a lab to turn your internal scripts into SaaS products with 70 percent plus margins. Stop trading time for money and start building value.