Most SEO agencies are capped at 30% margins because they’re stuck selling...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

Most SEO agencies are capped at 30% margins because they’re stuck selling hours. If you package your internal workflows into tools, you can push those software margins past 70%. Stop just serving clients and start turning your agency into a product lab.