How 95% Message Retention Through Video Changes the Way Australian Businesses Should Invest
https://wiki-mixer.win/index.php/One-off_Promotional_Videos:_Why_Australian_Businesses_Should_Treat_Them_as_Operational_Assets
How one striking retention stat forces a rethink of marketing budgets in Australia A widely cited figure states that viewers retain 95% of a message delivered by video compared with about 10% when reading the same information