Get more from a Google Ads agency: agree on shared goals, check tracking before...

https://zulu-wiki.win/index.php/What_Should_I_Review_in_the_Partnership_Besides_ROAS%3F

Get more from a Google Ads agency: agree on shared goals, check tracking before spend, and judge leads by quality, not volume. Test ads, pages, and keywords with a plan, review results as one team, then use what you learn to choose the next change.