Game shows work as interactive games because every choice gives you something...

https://leisurebyte.com/from-television-to-interactive-games-what-makes-game-show-formats-so-adaptable/

Game shows work as interactive games because every choice gives you something to weigh: the boxes, the Banker's offer, the host's pause, and the reveal. This article looks at how those familiar beats turn watching into a personal, play-along decision.