Expanding into a new European market requires more than a localized website....

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Expanding into a new European market requires more than a localized website. You must build institutional trust before your first sale. This article examines how cross-border firms protect their brand equity during high-stakes growth phases