Ecommerce marketing works best when each channel supports the next, not when...

https://foxtrot-wiki.win/index.php/How_to_Decide_Whether_to_Pull_Back_on_a_Channel_That_Looks_Good_on_Paper

Ecommerce marketing works best when each channel supports the next, not when teams chase isolated wins. This article shows how to connect acquisition, conversion, and retention, then use AOV, CAC, and repeat purchase rate to spot gaps