Conversational search tools now surface dusty, negative search results that...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search tools now surface dusty, negative search results that once stayed buried on page ten. These AI assistants prioritize direct answers over traditional links, pulling old headlines back into the spotlight