Consumers don’t want to jump through hoops anymore. We’ve reached a point where...

https://www.bookmarking-maze.win/we-used-to-accept-clunky-checkout-flows-and-guessing-when-a-delivery-might

Consumers don’t want to jump through hoops anymore. We’ve reached a point where if your app takes more than two seconds to load or forces a re-login, people just move on. It’s all about cutting out the annoying friction