Agree on goals with your Google Ads agency. Set up tracking before spend rises....

https://rowanssplendidnews.brightsora.com/posts/how-do-i-stop-micromanaging-my-google-ads-agency

Agree on goals with your Google Ads agency. Set up tracking before spend rises. Check whether leads are qualified, not just plentiful. Test one change at a time across keywords, ads, and pages