1. Look, we've been doubling down on video ads over the past six months and have seen a 30% lift in lead quality — but measuring exact ROI still feels murky. Anyone else struggling with attribution, especially across platforms like LinkedIn and Facebook?

https://www.coast-bookmarks.win/one-off-promotional-videos-why-australian-businesses-should-treat-them-as-operational-assets

1. Look, we've been doubling down on video ads over the past six months and have seen a 30% lift in lead quality — but measuring exact ROI still feels murky