Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions

https://www.slideserve.com/herianpykp/mastering-the-art-of-digital-marketing-15-tips-for-immediate-impact

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions, such as signing up or making purchases, using A/B testing and user feedback